Blogs & Branding

My experience includes creating content that is relevant, engaging and tailored to specific audiences. From university research lab branding to startup blogs, my focus is:

Optimized content. Seamless UX. Magnetic storytelling

SEO Optimization
Content Strategy
Google Analytics
User-Centered Design

Brand Identity
Graphic Design
CMS
Social Media Platforms

SEO OPTIMIZED BLOGS

Winter tips blog for CanPR, a Toronto based immigration tech start-up.

Student’s mental health blog for The Hope Initiative Foundation

Student’s mental health blog for The Hope Initiative Foundation

BRAND IDENTITY, LOGOS,

Dcompetencias

Peruvian B2B Consulting Agency

Brand Identity: Created a cohesive color palette and logo to establish a strong visual identity
Social Media Strategy: Built and grew the LinkedIn page, curating content and visuals to increase engagement and brand presence.
Website Design: Led the design of a user-focused website (currently in development), emphasizing seamless UX to enhance user experience and functionality.

HGWM - HydroGeoscience for Watershed Management Laboratory (at The University of Bitish Columbia)

Designed Logo and main illustrations.
Redesigned the website with a UX focus.
Created visuals to simplify complex scientific concepts.
Edited website copy and academic papers.

The Hope Initiative Foundation

Crafted social media content.

Wrote, edited and optimized blogs and website copy.

Assisted in developed marketing documents, newsletter and email campaigns.

PESA (Peruvian Student’s Association at the University of Toronto)

Designed logo and crafted a cohesive brand identity.

Created engaging social media posts for Instagram and Facebook.

Enhanced PESA's online presence and community engagement.

PRODIGAL DAUGHTER FILM

(Article soon to be published on Meer)

Through this personal documentary, Mabel Valdiviezo shares her intimate journey as a young Latina immigrant, what it entails to leave home, pursue her dreams as an artist, and strive to collectively heal.

maria belén rios sialer

COPYWRITING → COPYWRITING →

BLOGS & BRANDING BLOGS & BRANDING

CREATIVE WRITING CREATIVE WRITING

EDITING EDITING EDITING